Hi, I'm Stefan
COO / Head of Dev and HubSpot, automation & AI engineer. I advise and build CRM systems, middleware, AI agents, and scalable web products for DACH & Spain.
About
Based in Palma, Mallorca, I work as both a digital advisor and a hands-on engineer. As COO / Head of Dev at pathways digital, I help teams shape delivery, align stakeholders, and turn product ideas into reliable systems across DACH & Spain.
As an automation and middleware specialist, I design and ship HubSpot implementations, Make/Zapier workflows, and custom Node.js and PHP (Laravel) middleware. I also bring deep AI expertise, from strategy and agent design to production RAG pipelines and AI-first product features.
Trained software developer (degree 2004). Partner network: HubSpot, Zapier, Shopify, Storyblok, and Nuxt. Strong baseline in modern JavaScript (Vue, Nuxt, React, Svelte, Astro) plus PHP/Laravel, with a focus on agile delivery, stakeholder coordination, and SaaS from concept to long-term maintenance.
Work Experience
Skills
Partnerships
Products & case studies
A mix of agency products, client platforms, and ventures, from AI SaaS and agents to headless ecommerce and HubSpot-connected systems.
Let's talk
Need a sparring partner for digital leadership, HubSpot automation, an AI agent, middleware, or a product build? Based in Palma, working with DACH & Spain.